Automatic phone dialers that were once used almost exclusively by telemarketers are now being used in new and innovative ways to help businesses acquire new customers and bring in much needed income. These dialers have the ability to quickly dial a large number of telephones from a programed list of customers and either leave messages on their answering machines or cell phones or talk to a live person.
This is one way of allowing businesses to reach many potential new customers as well as inform old customers of new services or sales that might interest them. However, like many innovative ideas phone dialers have both an up and down side and using them incorrectly can actually harm rather than help your business.
When to and when not to use a phone dialer when a customer is using a cell phone
Many people today are giving up their land telephone lines and relying on the cell phones for all their phone communication needs. This can pose a real problem for businesses using phone dialers to reach customers informing them of sales or new products.
First, because many cell phone users have signed up to have such calls blocked from their cells phones you simply may not be able to reach many of your customers. Second because leaving messages on your customers cell phone costs your customers money both when the message is left and when it is retrieved may annoy and anger your customer. Even when the phone dialer does not leave a message unless a live person answers, the call will eventually cost them money when they do pick up the phone.
Unwanted advertisements to your customers cell phones may well cost you their business unless you have their explicit permission to leave a sales message on their cell phone or to use their cell phone number to leave a message with them personally.
The best way of using a telephone auto dialer to call your customers cell phone is to first gain your customers permission to call their cell phone for this expressed purpose. Then enter only the numbers of those customers who want and are willing to pay the charges for such calls into your phone dialer database.
Make sure your customer understands that they can withdraw permission at any time and if and when they do withdraw permission for such messages immediately remove their number from the phone callers data base. While this may result in fewer messages going to fewer customers it may actually increase your business and profits.
First, by showing your customer that your primary concern is for their convenience and wellfare, they are more likely to do business with you and your business as they will see you as both concerned and caring which is paramount to gaining customer loyalty.
Second, since the actual advertising calls will only be going out to those who are interested in being notified of such sales, a larger percentage of those calls that are made will result in sales. It is a win/win situation for you and your business as you can use your phone dialer to speed up the delivery of weekly sales messages without harming customer relations.
While phone dialers can take much of the work out of reaching a large client base, these systems are only going to be of benefit if they actually bring in business. The best way to bring in business is to see to your customers needs and offer them options whenever possible.
Giving them the option of having their cell phone number included in your phone dialer system in order to inform them of sales will enhance your professionalism in your customers eyes. The more professional you and your business appear the more customers you will get as customers will be eager to inform their friends and neighbors about any business that treats them with caring, respect, and dignity.
You just may discover that the calls your phone dialer doesn’t make brings in as much business as those it does.
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